Culture
4 min read

Stoke-on-Trent for World Craft City

April 30, 2024
Kaye Morrissey

Stoke-on-Trent’s bid to gain World Craft City status reaches a climax this week as a panel of international judges from the World Crafts Council arrive to make their expert assessment. Arriving on Staffordshire Day, 1st May, the panel will be welcomed with a civic reception where they’ll be presented with a commemorative plated specially crafted by Duchess China. They then embark on a three-day programme of site visits and conversations across the city.

Achieving the World Craft City title could be a significant milestone for Stoke-on-Trent, emphasising globally once again our rich heritage in ceramics and crafts. This designation under the World Crafts Council’s Craft City program would offer the city worldwide recognition, showcasing our area’s unique craft expertise on a coveted international platform. The status could attract more tourists, boost local innovation, and foster knowledge exchange and partnerships both locally and around the world. It would also encourage governmental and institutional support, aiding in the sustainable development of our local crafts industries.

Paul Williams, Board member at Stoke Creates cultural compact and tourism expert spearheading the city’s application, said: “It’s widely acknowledged that Stoke-on-Trent’s geography, history and identity have been indelibly shaped by craftsmanship and making linked to ceramics over the past three centuries. As we continue to capitalise on the city’s newfound confidence and our future as a globally significant centre of art, crafts and contemporary culture, the attribution of World Craft City will not only celebrate the contribution made by the Potteries nationally, but help to boost our reputation as a creative destination globally.”

Gaining World Craft City status would also align Stoke-on-Trent with around 60 other prestigious ‘Craft Cities’ globally, enhancing our network and collaborative opportunities. The affiliation could enable the city to share knowledge and best practices, helping to preserve and innovate within the craft sector alongside other recognised craft hubs with international reputations.

Cllr Jane Ashworth, leader of Stoke-on-Trent City Council said: “Our city is a unique and wonderful place, built on layers of enterprise and our proud craft heritage. We’re the world capital of ceramics and you can find our produce in museums across the globe.

“Craft and ceramics aren’t just our heritage, they’re our present. We’re still a centre for ceramics production and creative works. Where else could be better placed to become a World Craft City than the key centre of a region known to this day for the product for which it’s best known – The Potteries?”

The judges’ assessment will be made this week with their recommendation forwarded to the World Crafts Council’s next general meeting, leaving the city just a few months to receive news of their decision.

It’s a decision which may enhance our profile as a centre of craft excellence – of global importance.

To read more about the bid, visit Stoke Creates website.

Our New Vision

We’re embarking on an exciting new journey with a renewed vision for Made in Stoke.

Vision Statement

At Made in Stoke, we envision a vibrant, thriving Stoke-on-Trent where every individual feels a profound connection to the city and is inspired to contribute their time, expertise, and resources. By fostering a robust and engaged network of people dedicated to the well-being and development of our community, we aim to create a future where Stoke-on-Trent stands as a beacon of collaboration, generosity, and sustainable growth.

Outcome

A robust and interconnected Stoke-on-Trent where empowered communities, enriched by social capital, expert guidance, and financial support, collaborate effectively to achieve sustainable development and collective prosperity.

Building Blocks to Succeed

  1. Creating Economic Development
    • We aim to develop programmes that open up new career, educational, and personal growth opportunities for residents. By encouraging innovation and entrepreneurship, we will drive local economic development. Collaborating with businesses and academic institutions, we will create pathways for success and maximise the skills and expertise of our network to offer more work-based learning opportunities.
  2. Cultivating Ambassadors and Champions
    • We will identify and support individuals who can positively advocate for and represent Stoke-on-Trent. Offering platforms and opportunities for ambassadors to share their stories will inspire others. Recognising and celebrating the achievements of community champions will build a culture of aspiration and pride within our community.
  3. Raising Aspiration and Ambition
    • Providing opportunities to improve learning through a wide range of extraordinary life chances and experiences is critical. Promoting success stories and role models will elevate community morale. Creating a supportive environment will encourage lifelong learning and continuous improvement, fostering a culture of ambition.
  4. Building Capacity in Communities
    • It is crucial to empower local organisations, businesses, and groups to take on leadership roles and drive community initiatives. Building community capacity through increased social capital and providing expertise or financial investment will foster collaboration and mutual support among community members.
  5. Supporting Heritage and Culture
    • We will work closely with partners to pool resources and build on Stoke-on-Trent's rich cultural heritage. Acting as a landing space for people to bring ideas that support the city, we will foster a culture of collaboration between key partners and volunteers, ensuring our heritage and culture thrive.
Download the Vision Statement (PDF)

Engaged Core Partners

We are proud to have strong support from core partners like Port Vale FC, Stoke City FC, Staffordshire University, local philanthropists, YMCA North Staffordshire, Staffordshire Community Foundation, and Stoke-on-Trent City Council. These partnerships are integral to our mission and help us drive forward our initiatives with a united effort.

Thank you, James Routledge

Thank you to James Routledge for outstanding leadership over the past 12 months. James is now focusing on his role at Staffordshire University and his work at the Knot, but he will remain an ambassador for Made in Stoke, continuing to support our mission.

MIS T-shirt Campaign

We’re eager to see where our Made in Stoke T-shirts will travel. Message us directly or reach out on our social media to get yours. Our shop will be up and running next month, with international shipping available.

We’d love to see photos of you in your tee using the hashtag #iammadeinstoke

Upcoming Projects

We’re excited to share that we are working on two significant projects that will impact the city over the next six months.

Stay tuned for more updates soon—we can’t wait to tell you more!

#iammadeinstoke

Please help us spread the word and share the message of Made in Stoke, whether in the city or around the world. Use the hashtag on your socials to show your support and connect with our global community. 

Sharing your stories and photos can help us reach more people and showcase our pride in our wonderful city. Let's get the message out there and celebrate Stoke together!

if you want to volunteer, offer your expertise or financially invest in the city - we can link you to the right opportunities and organisations to help make this happen. Please get in touch with us at hello@madeinstoke.com

We are Made in Stoke ❤️

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